Meet the Owner

Amber

OWNER/FOUNDER

Hometown:

Alva, Fl

Pets:

10 chickens, 3 turtles, 2 fish tanks, hermit crabs, Giant Day Gecko + 2 dogs: a Corgi Mix- Cinco + a Saluki mix- Sookie

Interesting Fact:

I jumped off a 25 foot cliff into the ocean in Negril, Jamaica!

Biography:

Amber is the founder of Atta Boy! Animal Care. She been working in the animal field for over 18 years. She started in the field by working in the horse industry – stable hand and pet sitter. She then trained as a local Veterinary Kennel hand, Veterinary Assistant and then an Emergency Veterinary Technician for both small and large animals for over 13 years. She has a bachelors of Animal Science from University of Florida in Small Animal and Equine Management. When not thinking all things Atta Boy! – she loves adventures with her 2 human kids and husband, book clubs, growing edible fruit trees, and volunteering with Scouts as a Troop Leader, and goverance.

Pronouns:

She/Her

ACHIEVEMENTS

Personal Life + Community Involvement

Amber lives in Lakeland, Florida, with her family and a lively multi‑species household that includes dogs, chickens, turtles, geckos, and more—a testament to her lifelong passion for all animals. Outside of Atta Boy!, she enjoys community involvement, volunteering with organizations including the Girl Scouts, Boy Scouts, SPCA Florida, and Polk County Bully Project, and serving on professional boards that support animal welfare and professional pet care with prior memberships including Kiwanis Club of Lakeland, Bridge Lakeland and and City of Mulberry Chamber of Commerce

Certifications, Leadership + Professional Impact

Amber is a dually certified professional pet care expert, recognized by both the National Association of Professional Pet Sitters (NAPPS) and Pet Sitters International (PSI), as well as trained through FetchFind, PetSitPro and other continuing education platforms. Her credentials reflect a commitment to industry standards, safety, and ongoing learning that enhances care quality for every pet family served. Florida Pet Services Association

Beyond her own company, Amber is a co‑founder of the Florida Pet Services Association (FPSA), a 501(c)(3) nonprofit dedicated to advancing professional education, networking, and excellence in the pet services industry across Florida. As a leader in FPSA, Amber collaborates with fellow pet care professionals to raise industry standards, provide elite continuing education, and create connections within the pet care community.

PHILOSOPHY + CLIENT COMMITMENT

Amber’s philosophy blends professional reliability with heartfelt compassion—ensuring pets stay safe and comfortable in their own homes, whether for daily dog walks, midday cat visits, or extended vacation pet care. Her leadership shapes Atta Boy!’s culture of training, teamwork, and consistency, giving pet owners peace of mind that routines and schedules are followed with the same care they would provide themselves.

Her work emphasizes continuing education for staff, certification standards, and intentional systems that prioritize pet safety, behavior understanding, and trusted communication—because peace of mind is as important as happy, healthy pets.

Speaker Engagements

Amber is a respected speaker within the pet care industry, presenting on topics such as consult and behavior assessments, professional pet care standards, and business strategy for pet service providers. She has spoken at events including NAPPS and FPSA conferences and industry panels, sharing insights on building effective teams, evolving traditional meet‑and‑greet practices, and elevating safety and client communication across services.

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Charting a New Course: From Meet & Greets to Consult + Behavior Assessment

Florida Pet Services Association

Coaching Opportunities

As an industry consultant, Amber Van Denzen helps pet care business owners refine operations, strengthen leadership, and scale responsibly. Each Zoom session is tailored, actionable, and grounded in 13+ years of hands-on experience.

Consulting sessions are available for $99/hour.

Publications

Amber’s writing and thought leadership have appeared on platforms including Atta Boy! Animal Care’s blog and the Florida Pet Services Association resources. Topics have covered pet safety, professional pet care practices, licensing and insurance considerations, and industry best practices—designed both for pet owners and pet care professionals.

“5 Tips About Licensed, Bonded, + Insured Pet Sitting” — covering why certification and business legitimacy matter for client trust and pet safety
“Paws and Pixels” https://petsitters.org/page/PawsandPixels

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5 Tips About Licensed, Bonded, + Insured Pet Sitting

covering why certification and business legitimacy matter for client trust and pet safety

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Paws and Pixels: Crafting your Brand Identity as a Professional Pet Sitter

National Association Of Pet Sitters

Recognitions /Mentionables

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PODCASTS

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